In December 2024, Saudi Arabia’s Public Investment Fund (PIF) announced the launch of Adeera, a new hotel management company aimed at developing and managing Saudi-centric hospitality brands. Adeera’s mission is to create a portfolio of hotel brands that reflect Saudi culture and traditions, catering to a diverse range of guests from mid-scale to ultra-luxury segments.
Designed to offer an authentic Saudi experience with world-class service standards, Adeera aims to integrate international expertise with Saudi Arabian cultural heritage. This initiative aligns with Vision 2030, which seeks to increase tourism’s contribution to GDP from 3% to 10% by 2030, welcoming 100 million visitors annually. Saudi Arabia is investing over $800 billion in tourism projects, with the hospitality sector expected to create more than one million new jobs by 2030. The Kingdom has already witnessed a 121% increase in international arrivals compared to the previous year, making it one of the fastest-growing tourism markets globally.
Expatriate professionals in hotel and resort management, culinary arts, fine dining, event and conference management, sustainable tourism, and smart hospitality are particularly in demand. The country is committed to eco-friendly tourism, driving demand for sustainability consultants and smart hospitality technology experts. With an estimated 310,000 hotel rooms under development and a projected $110 billion investment in luxury and mid-tier accommodations, Saudi Arabia is positioning itself as a premier global destination. For expatriates looking to contribute to a thriving hospitality ecosystem, Saudi Arabia offers competitive salaries, tax-free income, and long-term career growth prospects in a rapidly expanding market.
The launch of Adeera and other major hospitality initiatives marks a turning point for the industry, creating new pathways for both local and international professionals. Saudi Arabia’s rapid expansion in hospitality, tourism, and entertainment opens doors for expatriates to contribute to one of the most ambitious hospitality transformations in the world. For companies looking to establish themselves in Saudi Arabia’s hospitality landscape, THRIVE is the trusted partner to source, manage, and integrate the best global talent. Whether it’s luxury hotel management, sustainable tourism, or specialized workforce solutions, THRIVE ensures seamless workforce placement, enabling Saudi Arabia to meet its ambitious hospitality goals.
As a leading provider of blue-collar workforce solutions in the Middle East, THRIVE plays a critical role in bridging the talent gap within Saudi Arabia’s hospitality sector. With a commitment to ethical recruitment and high-quality staffing solutions, THRIVE ensures that qualified international professionals are placed in roles where their expertise is most needed, enhancing the Kingdom’s hospitality offerings.
At THRIVE workforce mobility solutions are streamlined, ensuring compliance with local labor laws and visa regulations for expatriates. Training and skill development programs are implemented to equip workers with the latest industry standards and cultural sensitivities. End-to-end workforce management ensures that Saudi businesses receive trained, reliable, and professional employees to meet the industry’s growing demands.
If you are a skilled hospitality professional looking for opportunities in Saudi Arabia get in touch with THRIVE to explore career possibilities in one of the fastest-growing hospitality markets in the world.
