Redefining Hospitality in Saudi Arabia – ADEERA
In December 2024, Saudi Arabia’s Public Investment Fund (PIF) announced the launch of Adeera, a new hotel management company aimed at developing and managing Saudi-centric hospitality brands. Adeera’s mission is to create a portfolio of hotel brands that reflect Saudi culture and traditions, catering to a diverse range of guests from mid-scale to ultra-luxury segments. […]
